Crush It! : Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

Whats holding you back ?

crushit

My 3rd Gary Vee book after <Thank you economy> and <Jab Jab Jab right hook>, this one is more about general mindset than specific tactics like <Jab Jab Jab right hook >  on different platform.

To start Gary mention we living in an age of unmatched opportunity with anyone got hustle, patience and big dreams.

There are 3 secrets of success:

1. Love your family

2. Work super-hard

3. Live your passion

You are making money wile you do whatever it is since you will do it free free anyway. Its a never a bad time to start a business unless you are starting a mediocre business. so just start !

First lesson in business is scarcity breed desire !

Develop your personal brand is the key to monetizing your passion on time. Where the eye ball go, opportunity follow. Embrace your DNA, be yourself, put out awesome content and people will be interested in what you have to say.

Leverage social networking platform into effective conducts for your brand is all about building word of mouth. Develop your brand is the same thing as living and breathing your resume every second you are working.

Plan your future by asking

1. Are you happy with your present job ?

2. Do your work for a company that allow you to have public persona

3. If you are not allowed do it at work, are you allowed to do so during personal time ?

To monetize personal brand into business, 2 pillar is needed

Product and content

You can hustle and market all day but if your product sucks, you are going to lose.

Great content = passion + Expertise

One test to be sure your passion can be monetize is -can you write fifty blog for the topic ? Work your content in 2 way – As a lure, creating it, allow people to use ; or use it through comment on other people content, insert yourself into existing conversation.

Website is for communicate logistics and facilitate sales while blog for communicate essence of your brand. Twitter is a good example on many people do want to know all the detail about what you are doing and thinking, they just don’t want to admit it.

Your DNA dictate your passion, being authentic relies on every decision you make is being true to yourself. Bulk of your hustle is going to create a community, starting conversation

1. Create your content and distribute

2. Pay attention to other people content

3. Capture : Subscribe / follow /join page / share / twitter / email this

Intensity of engagement is more than number of people following. best marketing strategy for all is CARE.

There are many way to monetize your personal brand

  1. Advertising – traditional google Adsense district from content and make your page look cheap, instead we can try classy banner and cold call company direct who buy adsense
  2. Speaking engagement – do it for free for few times , be patient
  3. Affiliate programs
  4. Retail
  5. Articles – mention them in your blog
  6. Seminar
  7. Books / TV
  8. Consulting,

Remember, anything is better than zero !

Reactionary business allow you to make a couple of crucial more when landscape start to change. Being reactionary means you always think about meaning behind culture change. A successful Enterpriuner like good chess players, they can imagine in various possibilities ahead, how each one trigger next move.

Every decision you make, you are building more than a business, you are building a legacy. No Matter how big you get, every email, customer , friend deserve respect and attention.

Set the tone and build legacy NOW !!!

Until next time

Read the book yourself  <CRUSH IT >

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