How to be more creative ?
Another one by Austlin Kleon after his famous <The art of war >. While the last book is more about procrastination and writer block, this one is more on how we enhance creativity and share it to the world .
To start with, he mentioned in order to be found, you have to be findable first ! There are 10 ways of what he think could help us achieve the outcome
- You don’t have to be a genius
Be the scenins, be the ecology of talent. Enjoy being an amateur, enthusiastic who pursue work in spirit of love, regardless of potential to fame, money and career vie whatever tool hands on to try to get idea in the world. Find your voice and use it ! Read obituaries, read it every morning, think about death.
2. Think process, not product
Very similar to Garyvee idea of document, not create. Take people behind the scene to see the production, Become a documentation of what you do, People want to know how you get there
3. Share something small every day
Send out a daily dispatch and test the market. Don’t show your lunch/ latter but show your work. Do a “so what” test , post as through everyone can read it can fire you. Turn your flow into stock. Stock and flow is a good strategy to keep update and sustainable content, don’t forget to build a good name.
4. Open up your cabinet of curiosities
When you store too much thing it end up stale ! Give out everything now you left with nothing and it force you to replenish.
Enjoy the guilty pleasure of dumpster diving, pay attention to stuff that everyone is ignoring. Being open and honest about what you like. Remember your credit is always due, share the work of others as were your own, put the reference and ref back to the creator.
5. Tell good stories
Work doesn’t speak for itself – Words matter, human being want to know where things come from, how is made and who made them. Structure is everything, start by talking yourself at parties.
6. Teach what you know
Share your trade secret – teaching people add value from what you do , when you teach newbie, you have to be more intense in your work.
7. Don’t turn into human spam
Human Spam by definition is the person who don’t want to pay the due, they want their piece right here right now. If you want fans, you have to be a fans first, learn why and how you get hooked. Make sure you are targeting hearts, not eyeball, if you want to be interesting, you have to be interested.
8. Learn how to take a punch
– Relax and breathe
– Strengthen your neck : they way to able to take a punch is by practicing get hit a lot
– Roll with punches
– Protect your vulnerable area : Compulsive avoidance of embarrassment is a form of suicide.
– Keep your balance
9. Sell out
Even the renaissance had to be funded ! Sell out is spit out by the bitterest. Always keep a mailing list, and make more art for yourself. Life of creativity is all about changes, moving forward , taking chances and exploring new possibilities. Always pay if forward, you just have to be as generous as you can , but selfish enough to get your work done
10. Stick around
If you want a happy ending, it depends on where you stop the story ! Its no harm to take a short break , go away a bit so you can come back . Don’t worry about starting over, you never really start over, you don’t lose it all, the lesson you learn from it will sneak into next anyway !
Hope you have a creativity week
Until next time !